Organizations spend a lot of time and effort researching CRM systems, getting their budget approved, invest their resources during the implementation phase only to find out that the rolled out solution was not well accepted among key stakeholders – their marketing, sales or service teams as well as their customers. Bad marketing, sales or service experience with the rolled out solution can lead to bad customer experience.

 

Are you truly empowering your teams with insightful data and tools to exceed your customers’ experience? Are you meeting the high expectations of your customers across all touchpoints of a customers’ journey? 

 

SAP has repositioned itself by offering much more to provide rich customer experience. By not just rebranding, SAP C/4HANA Customer Experience (CX) suite offers many new solutions compared to its predecessor SAP Hybris suite. The complete suite, with 5 core solutions plus the C/4HANA Foundation, is not just a modern CRM but rather a next-generation CRM primarily focused on providing great customer experience – across all customer touchpoints.